문화예술 전공 중국 유학생의 졸업 후 창업 행동 영향 요인에 관한 연구: 창업 이벤트 모델(EEM) 관점을 중심으로 = Influencing Factors of Entrepreneurial Behavior among Chinese International Students Majoring in Culture and Arts: An Entrepreneurial Event Model (EEM)

다국어 초록 (Multilingual Abstract)

This study analyzes the factors influencing entrepreneurial behavior among Chinese international students who returned home after studying in Korea, based on the Entrepreneurial Event Model (EEM), considering that students majoring in arts and cultural management tend to value creativity and the influence of role models in their entrepreneurial models.
A survey was conducted with 214 Chinese students who graduated from Korea and either started a business or attempted to do so in the field of arts and cultural management. The analysis revealed that perceived entrepreneurial desirability (PED), perceived entrepreneurial feasibility (PEF), and propensity to act (PA) positively influenced their actual entrepreneurial behavior. Furthermore, the role of a professor as a role model and the perceived value of cultural and artistic works showed significant moderating effects on the relationships between PED, PEF, PA, and actual entrepreneurial behavior.
The findings highlight the need for customized entrepreneurship education and mentoring programs that reflect the specific characteristics of the arts and culture sector, thereby extending research in student entrepreneurship and contributing empirical insights into the entrepreneurial landscape of students majoring in arts and cultural management.