철도마아케팅 정보시스템의 하위시스템 변수에 관한 연구 = A STUDY ON THE SUBSYSTEM VARIABLES IN RAILROAD MARKETING INFORMATION SYSTEM

다국어 초록 (Multilingual Abstract)

Marketing information system(MKIS) is one of the most critical issues facing marketing management side. Some firms have developed advanced marketing information system that provide company management with incredible up-to-date about buyer behaviors. Today, railroad management has also recognized the importance of the railroad marketing information system(RMKIS), and has emphasized the importance with its outside-inside point of view.
The purpose of this study is to organize the railroad marketing information system(RMKIS) theory which derives from marketing information system(MKIS) theory, and further to describe an empirical investigation of the relationship between external environments and effect variables of RMKIS,and then to develop the new RMKIS model.

목차 (Table of Contents)

• 目次
• I. 序論
• 1. 硏究目的
• 2. 硏究方法 및 範圍
• II. 理論的 背景檢討
• 1. 마아케팅情報시스템에 관한 理論
• 2. 鐵道마아케팅정보시스템에 관한 理論
• III. 實證分析
• 1. 硏究模型과 硏究假說의 設定
• 2. 調査方法
• 3. 假說의 檢定 및 結果의 分析
• IV. 分析結果에 따른 代案探索
• 1. RMKIS중심내용변수에 따른 대책수립
• 2. 외부환경과 RKMIS의 하위시스템변수와의 관련대책
• 3. RKMIS의 모형개발
• V. 結論
• 參考文獻
• ABsTRACT