Most Green Tourism(GT) studies have been concentrated only on the supply dimension of GT such as increasing income and programing re-development of rural area, so that the perspective of GT demand have overlooked by researchers respectively. This pape...
Most Green Tourism(GT) studies have been concentrated only on the supply dimension of GT such as increasing income and programing re-development of rural area, so that the perspective of GT demand have overlooked by researchers respectively. This paper attempted to build a theoretical structural model through the integrated conceptualization about GT, to verify the supposed model and to evaluate the level of sectional and overall GT using index software. Through literature study and NGT, 4 constructs, 12 variables and 36 items of GT were developed, the proposed hypothetical model was validated with a covariance structure analysis procedure by the LISREL. And GT indexes were produced with using survey in Sindae-ri and Yerae-dong where GT has been implemented. Also politic priority order in the GT constructs was decided and compared each other.