모바일 마이크로블로깅(Mobile Microblogging) 서비스의 사용요인에 관한 연구

다국어 초록 (Multilingual Abstract)

Microblogging is a Web2.0 technology that is used to manage online interpersonal relationship in SNS. Microblogging service allows the users to publish online brief text updates, usually less than 140～200 characters, sometimes images too. Recently, it becomes more and more popular. There are many reasons, the major one of which is that it can be perfectly combined with mobile.
Based on technology acceptance model (TAM) and according to mobile service and microblogging service, this research adds four attributes：Perceived enjoyment, Habit, Mobility, Social Influence. It studies the factors that will impact on the way in which people use rapid developing Mobile Microblogging Service.
This research will compare the influence factors and intension to use with the results from other studies with SNS and Mobile Microblogging Service, and then conclude the differences that can be generated in Microblogging.

목차 (Table of Contents)

• Abstract
• 1. 서론
• 2. 이론적 배경
• 3. 연구방법
• 4. 연구결과
• 5. 결론 및 제안
• 참고문헌

참고문헌 (Reference)

1 한국인터넷진흥원, "인터넷 이용자의 SNS 이용실태조사 결과" 2009

2 이동후, "융합미디어 환경, 트랜스리터러시, 그리고 디지털 주체의 양가성" 한국방송학회 15-32, 2009

3 번청, "소셜 네트워크 서비스(SNS)사용자의 지속적 사용의도에 영향을 미치는 요인에 관한 연구" 서울대학교 2010

4 권상희, "블로그(Blog) 미디어 연구 블로그 이용 및 만족과 인지 행태에 관한 연구" 한국방송학회 19 (19): 419-460, 2005

5 구자철, "모바일뱅킹에서의 사용자 수용요인: 확장된 TAM과 Trust를 이용한 실증연구" 한국경영정보학회 16 (16): 159-181, 2006

6 내가연, "모바일 SNS 이용자들의 이용동기와 만족감에 대한 연구" 서강대학교 2010

7 심홍진, "마이크로블로깅(micro-blogging) 이용동기에 관한 연구: 트위터(twitter)를 중심으로" 한국방송학회 24 (24): 192-234, 2010

8 신현석, "뉴미디어 환경에서의 메시지 확산 모델：미투데이 사례분석을 통한 마이크로블로그를 중심으로" 아주대학교 2009

9 "http://www.idg.co.kr/search/total.do?search Field = NEWS&indexType = TOTAL&radio Type = &searchKeyword = 2010%EB%85% 84%209%EC%9B%94%206%EC%9D%BC"

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