This paper seeks to interpret the communicative conflict between government and citizens through the lens of emotion. Traditionally emotion has been excluded in the analyses of social phenomena and policy process. This was partly because emotion has g...
This paper seeks to interpret the communicative conflict between government and citizens through the lens of emotion. Traditionally emotion has been excluded in the analyses of social phenomena and policy process. This was partly because emotion has generally been regarded as a dysfunctional element which obstructs rational decision making. But the basic premise of this paper is that it is necessary to take emotion into consideration in order to understand conflictual relationship between government and citizens. This paper argues that government`s lack of attention to and understanding of citizens` emotion triggers and amplifies communicative conflict between government and citizens. In explaining the linkage between emotion and policy conflict, the this paper utilizes the concept of ``policy population as emotional community`` and the metaphor of ``man from Mars, woman from Venus`` as analytic tools. Policy conflict occurs when the policy population as emotional community craves for emotional communications while the government focuses solely on rational problem-solving communications. Two cases of policy conflict are analyzed: the nation-wide opposition to the US beef import and the struggle to thwart screen quota reduction. In conclusion, this paper recommends that ``the government from Mars`` needs to be emotionally intelligent and embrace the emotions and feelings of ``the citizens from Venus.`