The risk level of global ecosystems has risen due to serious natural damage and a waste of resources in the modern world. And thoughtless mass production by industrialization and irresponsible consumption caused destruction of the environment. Due to ...
The risk level of global ecosystems has risen due to serious natural damage and a waste of resources in the modern world. And thoughtless mass production by industrialization and irresponsible consumption caused destruction of the environment. Due to these, there is a growing interest in the environment in society at large and the importance of production and consumption ethics was magnified. In addition, design which considers men and the environment appeared as a new paradigm of modern society design and has been the important issue. And the concept of ethics based on this has recently been emphasized in reference to design in the various fields. And the concept of ethics cannot be ignored any more in brand philosophy. It’s because ethics has been a new cultural paradigm of social issues, not the concept of a moral philosophy anymore and has shown as an important issue in the design field.
This phenomenon has been shown even in the fashion design field which puts pursuit of profits before everything else. it requires environmental and moral fashion design by evolving from environmental design and progressing to ethical fashion which considers value of the hidden side of products. As a result, designers and fashion companies’ interest in ethical fashion design has recently tended to increase. Recycling fashion design which utilized used clothes used by consumers has environmentally achieved recognition of the high value as one of the action plans of ethical fashion. Because ethical fashion design which simply emphasizes the recycling aspects just delivers the restricted value only to consumers, the aesthetic value can have an effect on acceptance and spread of ethical fashion design. Therefore, studies on ethical fashion design are multi-laterally required.
The precedent studies about the existing ethical fashion design were mostly the theoretical studies which just studied ethical fashion design types or described the characteristics by theorizing them.
Therefore, this study tries to build a design method of ethical deconstruction by recognizing the necessity of recycling about a vast store of waste which are abandoned and integrating ethical fashion design with the deconstruction method based on the point that professional ethical fashion designers and commercialization of the relevant products are currently insufficient in the fashion industry. And the purpose of the study is to suggest a practical possibility of men and environment-centered ethical design by taking not of the importance and value of ethical fashion design which has been emphasized in society at large and building a design method of ethical deconstruction.
The main contents and methods of the study is to define the concepts of ethics and deconstruction through the review of the literature first and drew the characteristics based on the studies and case research on deconstruction applied to ethical fashion design and fashion. It built the principles and methods of ethical fashion design deconstruction to develop ethical fashion design based on the analytical results by the theoretical studies and empirical studies.
‘Ethicality’ is a standard of value to respect life which tries to continue to preserve men and nature in environment-friendly paradigms of modern society. This study tries to realize aesthetic value by considering ethicality as design’s practical value and introducing the philosophic concept of de-constructivism.
In this sense, the concept of ethicality and deconstruction becomes grounds of the reasons that this study seeks creative design methods. The criteria and scope of ethicality in this study are decided as ‘zero waste’ and combination of this concept of ethicality and deconstruction shall be called ‘ethical deconstruction.’ This study tries to build a new principle and method of design by applying the method of ‘ethical deconstruction’ to it and suggest a methodical model of design practice.
The study is overally summarized and the results are as follow:
First, ethical fashion design can be defined as conscious design for environment and men and the types can be classified into environment-friendly design, design which uses environment-friendly materials, environment-friendly design produced by regions. All of these things aim at realization of men and environment-centered value.
Second, the result which classified cases of ethical fashion design by type and analyzed the characteristics of environment-friendly design has found to be transboundary trends of design areas and use of materials, scarcity of unique design, circulation of resources which revivify them by using recycling waste.
Third, the result which classified the concept of deconstruction applied to fashion design based on Derrida’s concept of deconstruction into examine into differences, mutual textuality, uncertainty of meanings, and deviation and examined them with cases has found that the characteristics were drawn as transcendence of time which means dissolving the boundary and coexistence and destruction of stereotypes which reject all the existing ways of thinking.
Fourth, 9 visual external forms of substitution, logical sum, transfer, incompleteness, asymmetry, imbalance, overlay, and ambiguity, and reuse were drawn based on the result which analyzed the fashion design concept of ethical deconstruction and the precedent studies of de-constructivism.
Fifth, the principle of ethical deconstruction fashion design was drawn from the principle of external forms. The principle of ethical deconstruction fashion design was classified into logic sum, the design principle which means movement and changes of position, breakaways from stereotypes which means breakaways from use of the existing ideal formats and materials, reuse of resources, the design principle which applied the formative characteristics of materials.
Sixth, a ethical deconstruction fashion design method was built based on the principle of ethical deconstruction fashion design. In other words, it’s mix and match, the avant-garde, layering, zero waste, and transfer of functions.
The conclusion of the study of the works which applied the fashion design method of ethical deconstruction built like this are as follow:
First, the mix and match method harmoniously reconstructed contrasting images of pieces separated and broken up from the process to combine different materials and items of broken pieces separated from used clothes and at the same time, showed the unexpected design which does away with stereotypes.
Second, the avant-garde is the design method which changes functions and forms by moving pieces of separated clothes and position of each item and transformative idea which is differentiated from the existing design methods and can create original design.
Third, layering means that people dress in a layers with various items and is the design method which overlaps separated pieces by recomposition and recombination. It can be shown as a new creative unified result by escaping from the existing formats and composing and sewing various and different elements in layers.
Fourth, zero waste is the design method which minimizes waste in deconstruction and recomposition to realize ethicality. It seeks creative formats of separated pieces through deconstruction according to the principle of zero waste. And as a result, unexpected unique design ideas could be created.
Fifth, transfer of functions is the design method that transfer of functions is done as separated pieces are changed to the different state in the process of multilateral use and recomposition. It could be found that it is done by the structural change of items and details.
Sixth, the ethical deconstruction design method draws design ideas and formats in the deconstruction process. That is, it’s the design process. it applied a new method of ethical deconstruction by escaping from the existing formats in the process which separates and recomposes used clothes. As a result, it could be found that design of the ethical deconstruction method is process-centered design as various design ideas were created through multilateral experimental attempts.
Seventh, the ethical deconstruction design method of the study grants scarcity to design as it starts from limited recycling resources and creative formats are individually applied to each design. It’s because an unique suit is completed as the design result after the process of deconstruction and recomposition of clothes according to design methods which use the existing clothes that cannot be produced any more.
Eighth, a lot of ideas could be created and at the same time, the autonomous and unique method of sewing, not the existing ones, could be shown in this work through the recomposition process of separated pieces by deconstruction.
Ninth, the ethical deconstruction design method has contingency and unexpectedness as design is unexpectedly drawn in the various experimental process. Therefore, it’s the creative method. This means design which is by chance drawn through multilateral simulation design experiments, not planned design.
This study is meaningful in that it does not stay at studying ethical fashion design types or describing the characteristics by theorizing them, but applied the principle and method of ethical deconstruction fashion design built based on the concepts of ‘ethicality’ and ‘deconstruction’ to works substantially. This study is differentiated from the existing precedent studies in that it improved the stereotypes about recycling design which is evaluated as being generally derivative and suggested a realistic possibility as the product which simultaneously has originality and practicality.