The fostering strategy of traditional markets was aimed a simple modernization of facilities, the security of better traffic system and more convenient parking lots. these strategies still have a limit to solve the traditional markets’ basic problem...
The fostering strategy of traditional markets was aimed a simple modernization of facilities, the security of better traffic system and more convenient parking lots. these strategies still have a limit to solve the traditional markets’ basic problems.
We proposed some development strategies for the confirmed desirable method of traditional market vitalizations as follows: First, The top priority for the traditional market vitalizations is to improve products and services quality of traditional market. It is necessary to support product and service quality of traditional market such as quality warranties or sales item development. Long-term perspective, it is need to make the production and sales cooperatives. Finally, traditional market should make the differentiated value through the increasing of service quality than just investment of infrastructures, price discount and festival day.
This case study findings will have implications on the following areas: it will help to improve the efficiency of efforts in supporting the traditional markets, investing for market revitalization and development.