RISS 학술연구정보서비스

검색

인기 검색어

    다국어 입력

    http://chineseinput.net/에서 pinyin(병음)방식으로 중국어를 변환할 수 있습니다.

    변환된 중국어를 복사하여 사용하시면 됩니다.

    예시)
    • 中文 을 입력하시려면 zhongwen을 입력하시고 space를누르시면됩니다.
    • 北京 을 입력하시려면 beijing을 입력하시고 space를 누르시면 됩니다.
    닫기

    서비스 기업에 있어서 종업원과 기업의 고객관계향상활동과 브랜드애착 연구

    한글로보기

    https://www.riss.kr/link?id=A101905532

    • 0

      상세조회
    • 0

      다운로드
    서지정보 열기
    • 내보내기
    • 내책장담기
    • 공유하기
    • 오류접수

    부가정보

    다국어 초록 (Multilingual Abstract) kakao i 다국어 번역

    Various research of brand attachment has been conducted, but the existing studies only focus on to identify independent and dependent variable of product brand attachment. As for service brands, brand attachment is more important because emotional aspects of service is considered significant compared with the tangible product brand. So this research will investigates the service brand attachment.
    This study focuses on the process of how the Customer Relationship enhancing Activities affect the brand attachment and Customer Relationship enhancing Activities are conducted by corporation and employee. Specifically this study anticipates that two subjects of corporation and employee concerning Customer Relationship enhancing Activities influence the each self connection, and positive effect on corporation?self connection and employee?self connection transfer to brand?self connection which leads to brand attachment. In these causal relationships, the type of service and gender difference would have the moderating role.
    번역하기

    Various research of brand attachment has been conducted, but the existing studies only focus on to identify independent and dependent variable of product brand attachment. As for service brands, brand attachment is more important because emotional asp...

    Various research of brand attachment has been conducted, but the existing studies only focus on to identify independent and dependent variable of product brand attachment. As for service brands, brand attachment is more important because emotional aspects of service is considered significant compared with the tangible product brand. So this research will investigates the service brand attachment.
    This study focuses on the process of how the Customer Relationship enhancing Activities affect the brand attachment and Customer Relationship enhancing Activities are conducted by corporation and employee. Specifically this study anticipates that two subjects of corporation and employee concerning Customer Relationship enhancing Activities influence the each self connection, and positive effect on corporation?self connection and employee?self connection transfer to brand?self connection which leads to brand attachment. In these causal relationships, the type of service and gender difference would have the moderating role.

    더보기

    목차 (Table of Contents)

    • Abstract
    • Ⅰ. 서론
    • Ⅱ. 이론적 배경
    • Ⅲ. 연구모형 및 가설설정
    • Ⅳ. 연구방법
    • Abstract
    • Ⅰ. 서론
    • Ⅱ. 이론적 배경
    • Ⅲ. 연구모형 및 가설설정
    • Ⅳ. 연구방법
    • Ⅴ. 실증분석
    더보기

    분석정보

    View

    상세정보조회

    0

    Usage

    원문다운로드

    0

    대출신청

    0

    복사신청

    0

    EDDS신청

    0

    동일 주제 내 활용도 TOP

    더보기

    주제

    연도별 연구동향

    연도별 활용동향

    연관논문

    연구자 네트워크맵

    공동연구자 (7)

    유사연구자 (20) 활용도상위20명

    이 자료와 함께 이용한 RISS 자료

    나만을 위한 추천자료

    해외이동버튼