기업내부고객의 MICE 가치인식과 동기부여적 자아개념이 참가의도에 미치는 영향연구 = A Study on the influence the value recognition of MICE and motivational self-perception in internal customers on the intention of participation in MICE

다국어 초록 (Multilingual Abstract)

This study was based on the case analysis that recognition of MICE value and motivational self-perception have affected the intention of participation in MICE, as several companies have been held MICE to their sales-persons and distributors as the one of a means of profit seeking and social estimate. As the result of factor analysis and regression analysis, it was found that all two factors of communication and motivation in recognition of MICE value have affected the intention of participation. And it was found that two factors of collective effect and self effect excluding leader identity have affected the intention of participation in MICE.