이벤트 요소가 잠재참가자의 태도 및 참가의사에 미치는 영향 = 전국미용기능경기대회를 중심으로

다국어 초록 (Multilingual Abstract)

This research investigates the effects of the operating party factor of a public event, event characteristics, and individual factors on the potential participants` attitude toward the event and their participation intention. Regrading to a specific event, namely the Korean National Beauty Design Competition, a survey was administered to the hair designers who were working in the hair shops with various levels of work experience and positions. The results of the empirical findings are as follows: First. the respondents` benefits in the event was found to influence their attitude toward the event while their perception on the direct benefits through the participation to the event was not. Second, the respondents` knowledge of the competition event and their perceptions of practical utilization of the skill acquired in the event were found to affect the individuals` attitude toward the event. Third, the individual`s attitude toward the event was found to affect his or her participation intentions positively. Forth, the individual’s subjective norms were found to affect his or her attitude toward the event, rather than affect the participation intention directly. In addition, there were several differences in the perception on the performance of the event operation between the experienced group and the non-experienced group.

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