1 박종원, "온라인 시대의 소비자행동" 법문사
2 Oliver, "and Atribute Bases of the SatisfactionResponses Journal of Consumer Research" 237-244,
3 Hallowell, "The Relationship of Customer Satisfaction International Journal of ServiceIndustries Management" 27-42,
4 Drolet, "The Rationalizing Efects of CognitiveLoad on Emotion-Based Trade-of Avoidance Journal of Consumer Research" 63-77,
5 Anderson, "The Psychology of Doing Nothing Forms of DecisionAvoidance Result From Reaction and Emotion" 139-16,
6 Schwartz, "The Paradox of Choice" HarperCollins Publishers Inc
7 Simonson, "The Influence of Anticipating Regret and Respo nsibility onPurchase Decisions Journal of Consumer Research" 105-118,
8 Haris, "The Four Levels of Loyalty and ThePivotal Role of Trust a Study of Online Service Dynamics Journal of Retailing" 139-158,
9 Dhar, "The Effect of Time Pressure on ConsumerChoice Deferral Journal of Consumer Research" 369-348,
10 Dhar, "The Effect of Decision Strategy on the Decision to Defer Choice Journal of Behavioral Decision Making" 265-281,
1 박종원, "온라인 시대의 소비자행동" 법문사
2 Oliver, "and Atribute Bases of the SatisfactionResponses Journal of Consumer Research" 237-244,
3 Hallowell, "The Relationship of Customer Satisfaction International Journal of ServiceIndustries Management" 27-42,
4 Drolet, "The Rationalizing Efects of CognitiveLoad on Emotion-Based Trade-of Avoidance Journal of Consumer Research" 63-77,
5 Anderson, "The Psychology of Doing Nothing Forms of DecisionAvoidance Result From Reaction and Emotion" 139-16,
6 Schwartz, "The Paradox of Choice" HarperCollins Publishers Inc
7 Simonson, "The Influence of Anticipating Regret and Respo nsibility onPurchase Decisions Journal of Consumer Research" 105-118,
8 Haris, "The Four Levels of Loyalty and ThePivotal Role of Trust a Study of Online Service Dynamics Journal of Retailing" 139-158,
9 Dhar, "The Effect of Time Pressure on ConsumerChoice Deferral Journal of Consumer Research" 369-348,
10 Dhar, "The Effect of Decision Strategy on the Decision to Defer Choice Journal of Behavioral Decision Making" 265-281,
11 Dhar, Ravi, "The Effect of Common and Unique Features in Consumer Choice" 23 : 193-203, 1996
12 Anderson, "The Antecedents and Conseq uences ofCustomer Satisfaction for Firms" 125-143,
13 G i l b e r t, "T h e A f ectiveForecasting of Changeable Outcomes Journal of Personality and SocialPsychology" 2 503-514,
14 Anderson, "Structural Equation Model in Practice" 41-423, 1988
15 Mital, V, "Satisfaction, Repurchase Intent, and Repurchase Behavior: Investigating the Moderating Efect of Customer Characteristics" 38 : 131-142, 2001
16 Ilana nd Jonathan Baron, "Reluctance to Vacinate Omissi on Bias andAmbiguity Journal of Behavioral Decision Making" 263-277, 1990
17 Inman, J. Jefrey, "Regret Repeat Versus Switch Decisions: The Atenuation Role of Decision Justifiability" 29 : 116-128, 2002
18 Beattie, Jane, "Predicting Perceived Diferences in Tradeoff Dificulty" Cambridge, United Kingdom: Cambridge University Press 2001
19 Yi, "On the Evaluation of Structural Equation Models Journal of the Academy of Marketing Science" 74-94,
20 Hofman, D. L, "Marketing in Hypermedia Computer-Mediated Environment: Conceptual Foundations" 60 : 50-68, 1996
21 A, "Judgment under uncertainty" Kahneman Kahneman Cambridge University Press 201-208, 1982
22 Fornell, "Journal of MarketingResearch" 1-8, 1981
23 A National Customer Satisfaction Barometer, "Journal of Marketing" 6-21,
24 Bettman, "Journal of Experimental Psychology" 931-951, 1993
25 Inman, "Journal of Consumer Psychology" 1-7, 19-24
26 Soderlund, "Customer Satisfaction and Its Consequences on CustomerBehavior Revisited International Journal of Services Industries Management" 169-88,
27 Menon, "Cros-Category Efects of Stimulation on theShopping Experience An Aplication to Internet Shopping"
28 Dhar, Ravi, "Consumer Preference for a No-Choice Option" 24 : 215-231, 1997
29 Bettman, James R, "Constructive Consumer Choice Processes" 25 : 187-217, 1998
30 Marcel, "Consequences of Regret Aver sion 2 Additional Evidence for Effects of Feedback on Decision Making" 7-2,
31 Olsen, S. O, "Consequences of AmbivalenceonSatisfaction and Loyalty" 23 (23): 247-269, 2005
32 Luce, Mary Frances, "Choosing to Avoid: Coping with Negatively Emotion-Laden Consumer Decisions" 24 : 409-432, 1998
33 Amos, "Choice under Conflict" 358-361,
34 Cooke, A. D, "Avoiding Future Regret in Purchase-Timing Decisons" 27 : 447-459, 2001
35 Cronin, "Ases ing TheEffects of Quality and Customer Satisfaction on Consumer BehavioralIntentions in Service Environments Journal of Retailing" 193-218
36 Starmer, "Are Preference Monotonic? TestingSome Predictions of Regret Theory" eco (eco): 5 7-9 3,
37 Oliver, "An Investigation of the Attribute Basis of Emotion and RelatedAfect in Consumption Suggestions for a Stage-Specific SatisfactionFramework Advances in Consumer Research" 237-244,
38 Taylor, "An Assessment of the RelationshipBetwen Service Quality and Customer Satisfaction in the Formation ofConsumers' Purchase Intentions Journal of Retailing" 163-78, 1994
39 Pieters, "A Theory of Regret Regulation 1 Journal of Consumer Psychology" 29-35,
40 Taylor, Kimberly, "A Regret Theory Approach to Assesing ConsumerSatisfaction" 8 : 229-238, 1997
41 Michael, "A Model of Its Anteceden ts andConsequences in Consumer Decision Making Journal of Consumer Research" 401-417,
42 Inman, J. Jefrey, "A Generalized Utility Model of Disappointment and Regret Effects on Post-Choice Valuation" 16 : 97-111, 1997