The purpose of this study is to overcome psychological atrophy and inspire self-esteem by examining the influence of middle-aged women's interpersonal relationships and self-esteem on their appearance management behaviors, and to help them with appear...
The purpose of this study is to overcome psychological atrophy and inspire self-esteem by examining the influence of middle-aged women's interpersonal relationships and self-esteem on their appearance management behaviors, and to help them with appearance management behaviors necessary for social status improvement and sustainable growth.
In order to carry out the purpose of this study, a preliminary survey was conducted using a questionnaire technique for about two weeks from February 12 to February 30, 2022 targeting middle-aged women in their 40s and 50s in Chungcheong-do and the capital area. Out of a total of 208 questionnaires, 18 consecutive responses in the same column and 37 insincere responses with missing values were removed, and the remaining 163 were used for empirical analysis and verifying the validity and reliability of the measurement tool. The main survey which was verified by the preliminary survey, was conducted using the questionnaire technique for about 3 weeks from March 10 to March 30, 2022. Out of a total of 267 questionnaires, 7 consecutive responses in the same column were removed, and the remaining 260 were used for empirical analysis and verifying the validity and reliability of the measurement tool.
Our research confirmed how the sub-factors of interpersonal relationships: social relationship orientation, role orientation, and expression orientation, and sub-factors of self-esteem: positive self-esteem and negative self-esteem affect the sub-factors of appearance management behaviors: dressing management, make-up management, skin care, body management, hair management. The results are summarized as follows.
First, from the perspective of demographic characteristics, the age group was higher in the 40s than in the 50s, and in the case of marital status, married was the highest. The most common level of education was bachelor, and the job was businessman. The most common monthly income was from 2 to 3 million won, and the average monthly appearance maintenance cost was from 100,000 to 200,000 won. Also, in the general characteristics of middle-aged women, menopausal symptoms were significantly higher than those with none, and those without menopause were higher. The presence of children was relatively higher than that of none.
Second, by examining the effect of social relationship tendency, an interpersonal factor, on clothing management, an appearance management behavior factor, we’ve found that the higher social relationship tendency performs more clothing management.
Third, by examining the effect of expression tendency, an interpersonal factor, on clothing management and skin care, an appearance management behavior factors, we’ve found that the higher expression tendancy take cares of more clothes and skin care. In the sight of interpersonal relationship, expession tendancy is the way to stand out their appearance and get better evaluation fastly.
Fourth, by examining the effects of positive self-esteem, a sub-factor of self-esteem, on clothing management, a makeup management, and skin care, an appearance management behavior factors, the higher the positive self-esteem of middle-aged women, the clothing, makeup, and skin care appeared to be of little concern.
As a result of examining the effects of psychological factors such as interpersonal relationships and self-esteem on appearance management behavior, it was found that middle-aged women with active interpersonal relationships had an effect on clothing management and skin care in appearance management behavior. It was found that the higher the self-esteem, the less influence on the appearance management behavior. Therefore, the authors believe that various follow-up studies on the effects of factors related to other psychological variables on appearance management behavior are needed.