기획여행상품 컨소시엄의 성공요인에 관한 연구 = An Empirical Study on the Determinants of Success in the Consortium of Package Tour

다국어 초록 (Multilingual Abstract)

As the Korean economic situation has been changed for the worse, that has caused consumers' psychology of tourism consumption to sprinkle, small and medium travel agencies have had difficulty in bring in customers. So to speak, because of the difficulty in making tour group, the package tour consortium of travel agency has been strongly needed. But even though there has been necessity for the consortium, the successful consortium has rarely been reported. Therefore the author would conducted this study to find the determinants success factors for package tour consortium.
This study had three purposes. First, to confirm the way of building partnerships between travel agencies which took part in the packaged tour consortium. Second, to find the way of justice in profit distribution and settlement of charge. Third, to search for the way of relationship orientation to build desirable relationships between travel agencies which participated in the consortium.