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3 "소비자 관점에서의 브랜드 자산 측정과 구성요인 간의 영향관계" 경희대학교 2003
4 "브랜드리더쉽" 원서출판 2001
5 "브랜드 자산의 전략적 관리 마케팅커뮤니케이션연구회 역" 원서출판 1991 1992
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7 "Varieties of brand memory induced by advertising Advertising’s role in building strong brand" Lawrence Erlbaum Associates 213-231, 1993
8 "The measurement and determinants of brand equity" 28-52, 1993
9 "The effect of perceived advertising costs on brand perception Journal of consumer research" 160-171, 1990
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