공익제시 유형이 공익연계 마케팅의 평가에 미치는 영향

참고문헌 (Reference)

1 나준희, "보상판매에 있어서 자선기부 광고가 소비자의 제품구매에 대한 태도에 미치는 영향" 한국방송광고공사 60 (60): 37-54, 2003

2 한은경, "기업의 사회적 책임활동이 구매의도에 미치는 영향에 관한 연구" 60 : 155-177, 2003

3 윤각, "기업의 사회공헌활동과 기업광고가 기업이미지와브랜드태도형성에 미치는영향력에관한연구" 한국방송광고공사 61 (61): 47-72, 2003

4 김자경, "공익연계 마케팅이 소비자 반응에 미치는 효과" 12 (12): 31-52, 2001

5 Routh, "” Journal of Semantics" 1994199-214

6 Rajan, "” Journal of Marketing" 58-74, 1988

7 Hilton, "“Suspicion of Ulterior Motivationand the Correspondance Bias" 753-764, 1990

8 Ross Ⅲ, "“Consumer Perceptionsof Organizations that Use Cause-RelatedMarketing Journal of the Academy ofMarketing Science" 93-97, 1992

9 Holbrook, "“Assessing the Role of Emotions as Mediatorsof Consumer Responses to Advertising ”Journal of Consumer Research" 404-420, 1987

10 Barone, Michael J, "The influence of cause-related marketing on consumer choice: Does one good turn deserve another?" 28 (28): 248-262, 2000

11 Sen, Sankar, "The Role of Corporate Social Responsibility in Strengthening Multiple Stakeholder Relationships: A Field Experiment" 34 (34): 158-167, 2006

12 van den Brink, "The Effect of Strategic and Tactical Cause-Related Marketing on Consumers’ Brand Loyalty" 23 (23): 15-25, 2006

13 Strahilevitz, Michal, "The Effect of Product Type and Donation Magnitude on Willingness to Pay More for a Pay Charity-Linked Brand" 8 (8): 215-241, 1999

14 Paluszek, John L, "Public Affairs and Community: Corporate Social Responsibility Now" Maryland: University of Press 1997

15 Russo, J, "Predecisional Distortion of Product Information" 35 : 438-452, 1998

16 Mullen, Lawrence J, "Performance-Based Corporate Philanthropy: How Giving-Smart Can Further Corporate Goals" 42 (42): 42-48, 1997

17 Pracejus, John W, "On The Prevalence and Impact of Vague Quantifiers In The Advertising of Cause-Related Marketing" 32 (32): 19-28, 2003

18 Menon, Anil, "Enviropreneurial marketing strategy: The emergence of corporate environmentalism as market strategy" 61 (61): 51-67, 1997

19 Strahilevitz, Michal, "Donations to Charity as Purchase Incentives: How Well They Work May Depend" 24 (24): 434-446, 1998

20 Sen, Sankar, "Does doing good always lead to doing better? Consumer reactions to corporate social responsibility" 38 (38): 225-243, 2001

21 Mohr, Lois A, "Do Company Expect Companies to be Socially Responsible? The Impact of Corporate Social Responsibility on Buying Behavior" 35 (35): 45-72, 2001

22 Meyers-Levy, Joan, "Consumers’ processing of persuasive advertisements:An integrative framework of persuasion theories" 63 : 45-60, 1999

23 Lafferty, Barbara A, "Cause-Related Marketing:Does the Cause Make a Difference in Consumers’ Attitude and Purchase Intentions Toward the Product?" Florida State University 1996

24 Dahl Darren W, "Cause-Related Marketing: Impact of Size of Corporate Donation and Size of Cause-Related Promotion on Consumer Perceptions and Participation" 6 : 476-481, 1995

25 Cone/Roper Reperts, "Cause-Related Marketing Trends Report 1999: The Evolution of Cause Branding" Boston: Cone Communications 1999

26 Adkins Sue, "Cause Related Marketing:Who Cares Wins" London: Butterworth Heinemann 1999

27 Business in the Community, "Business in the Community Quantitative Cause Related Marketing Research: The Winning Game" 1996

28 Kumar, Piyush, "Brand Counterextensions:The Impact of Brand Extension Success Versus Failure" 42 : 183-194, 2005

29 전국 경제인 연합회, "2001년 기업기업재단 사회공헌백서" 2001