미디어와 사회자본의 관계 = What matters to social capital?: Difference between simple media use and specific genre consumption

다국어 초록 (Multilingual Abstract)

This study tried to explore the relationship between social capital and mass media use such as television, newspapers, and internet. The study focused on the difference between media users` simple media-use time and consumption of specific genres within a single medium in explaining users` social capital. Social capital was divided into four dimensions; interpersonal trust, reciprocity, social network, and participation. Data were collected through the on-line survey after the Korean presidential election in 2007. The results are as follows. First, the impacts of simple media-use time and consumption of specific media genres on social capital were not systematic and consistent, but complicated. Second, the relationship between media and social capital showed a more consistent, if not clear, pattern in the consumption of specific genres than the simple media-use time. Third, internet media showed stronger relationship with social capital than other media. However, our result showed the different shape of the relationship between internet media and social capital from previous research did. For example, using games in the internet showed a strong positive relationship with social capital, which needs a further exploration in future research.

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