A distribution channel of hotel is defined as a mechanism that provides sufficient information to the right people at the right time and in the right place to allow a purchase decision to be made, and also allows the consumer to make a reservation and...
A distribution channel of hotel is defined as a mechanism that provides sufficient information to the right people at the right time and in the right place to allow a purchase decision to be made, and also allows the consumer to make a reservation and pay for the required product. Effective distribution is especially important for hotels because of their perishable inventories. For reasons of it, hotels are trying to accept the most suitable distribution system.
Hotel information distribution system depending on brochure, telephone, FAX and so on was revolutionized with the appearance of GDS based on computer. And Internet appeared letter is constructing new hotel distribution system. But many hotels still use traditional media such as brochure and telephone to distribute and sell their product.
Thus this article considers the advancement of hotel information distribution system and the characteristic and the relationship of each media to help hotel manager accept new hotel distribution system.