인터넷에서의 Anchoring 효과 분석 : Instant Poll을 중심으로 = Analysis of Anchoring Effects on the Internet： In the Case of Instant Poll

목차 (Table of Contents)

• Abstract
• 1. 서론
• 2. 선행연구
• 3. 연구의 모델 및 가설 설정
• 3.1 모델
• 3.2 각 그룹의 정의
• 3.3 가설 설정
• 4. 연구의 방법 및 결과
• 4.1 연구의 방법 및 데이터 수집
• 4.2 실험 Ⅰ 설계
• 4.3 실험 Ⅱ 설계
• 4.4 실험 Ⅲ 설계
• 5. 실험 결과 분석 및 가설 검정
• 5.1 실험Ⅰ 결과 분석
• 5.2 실험 Ⅱ 결과 분석
• 5.3 실험 Ⅲ 결과 분석
• 6. 결론
• 참고문헌

참고문헌 (Reference)

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