무역 전시회 참가 성과 측정지표 개발에 관한 연구 = Development of Performance Measurement Indicators of Trade Show Participation

다국어 초록 (Multilingual Abstract)

In this study, the model for measuring exhibition performance of Korean companies consists of activities pertaining to the following: sales, information gathering, relationshipbuilding, image improvement and motivation. Using this configuration, we developed a basic measurement model relative to pre-marketing, on-trade show and post-show. It is in this context that this study presented the development of indicators for the measurement of sales and non-sales goals. The purpose of this study is to eliminate the difficulty of trade show performance measurement of small and medium-sized enterprises. Therefore, the developed model, as compared to the existing method is quite, and so simple and can measure intuitively trade show performance. Nevertheless, the study has its limitations including the
fact that it did not present the criteria that can determine the scores allocated points and levels in order to quantify the performance indicators. Secondly, the simplicity of the developed model is too simple for indicator items to measure the performance of non-sales goals. Because of such limitations continuous research is necessary in the future.

목차 (Table of Contents)

• Abstract
• Ⅰ. 서론
• Ⅱ. 이론적 배경
• Ⅲ. CEIR의 전시 참가 성과 측정 모델
• Ⅳ. 우리나라 기업의 전시 참가 성과 측정지표 모델
• Ⅴ. 결론
• References

참고문헌 (Reference)

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2 한승엽, "전시회 참가업체의 참가목표와 참가성과간의 상관관계 연구" 한국관광연구학회 20 (20): 305-318, 2006

3 최정자, "전시회 참가기업의 현장활동이 전시회 성과에 미치는 영향 -전문성과 임파워먼트의 조절효과-" 한국관광학회 36 (36): 297-317, 2012

4 최정자, "전시회 참가기업의 목표수준이 전시회 성과에 미치는 영향 - 목표몰입(goal commitment)의 매개효과와 성과보상(incentives)의 조절효과 -" 한국관광학회 35 (35): 183-204, 2011

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