정치정보 비판적 관여도가 소비자 불매운동에 미치는 영향: 정치적 신뢰 및 지역사회 참여의 매개효과를 중심으로 = The Effects of the Critical Involvement of Political Information on Consumer Boycotts through the Mediating Effects of Political Trust and Community Participation

다국어 초록 (Multilingual Abstract)

Based on the perspective of considering consumer boycotts as one type of civic engagement, this study explored the impacts of the critical involvement of political information on consumer boycotts and the mediating effects of political trust and community participation. For this purpose, two surveys were conducted against 463 foreign participants and 164 Korean participants to test the research hypotheses. For the analysis, structural equation modeling was employed. The results indicate that the direct effects of the individuals’ political involvement were not significant, but it is revealed to have indirect effects on consumer boycotts through political trust or community participation. The interesting point is that community participation is revealed to be the key factor of political participation by showing its direct and indirect effects in both samples. These findings not only support the alternative views of boycotts as civic engagement, these also offer a fresh perspective by showing the process and the mechanism of the connection among the critical involvement of political information, political trust, community participation, and consumer boycotts.

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