중학생의 TV 스포츠 프로그램 시청동기가 시청만족도, 구전의도, 체육수업태도에 미치는 영향 = The Impact of Middle School Students` Motivation of Watching TV Sports Program on Satisfaction of Watching, Word-of-Mouth Intention, and Attitude toward Physical Education Class

다국어 초록 (Multilingual Abstract)

The purpose of this study was to examine the impact of middle school students` motivation of watching TV sports program on satisfaction of watching, word-of-mouth intention, and attitude toward physical education Class. Through the result, this study would offer fundamental documents which helps conducting effective and interesting physical education class using TV sports program. For the purpose of the study, a total of 400 middle school students was selected: 100 boy and girl students respectably through random sampling in each middle school in Kang-seo, Kang-nam, Kang-buk, and Kang-dong district in Seoul. The SPSS Ver. 14.0 program was used for data analysis, and the results of the data analysis in this study are as follows. First, watching TV sports program motivation (social, entertaining, substitutional satisfaction, consuming time, and informational motivation) showed meaningful distinction on satisfaction of watching it, and social, entertaining, and informational motivation influenced positively the watching satisfaction. Second, watching TV sports program motivation (social entertaining, substitutional satisfaction, consuming time, and informational motivation) showed meaningful distinction on word-of-mouth intention, and social, entertaining, substitutional satisfaction and informational motivation influenced positively on the word-of-mouth intention. Third, watching TV sports program motivation (social, entertaining, substitutional satisfaction, consuming time, and informational motivation) showed meaningful distinction on attitude toward physical education class, and social, substitutional satisfaction, and informational motivation influenced positively the attitude toward physical education class. Fourth, the satisfaction of watching TV sports program showed meaningful distinction on word-of-mouth intention, and it indicated that the students with greater satisfaction did more amount of word-of-mouth intention. Finally, the satisfaction of watching TV sports program showed meaningful distinction on the attitude toward physical education class, and it indicated that the students with greater satisfaction influenced more positively the attitude toward physical education class.