The Global and the Local in Music Television in Korea: Focusing on Mnet and MTV

다국어 초록 (Multilingual Abstract)

MTV has long represented American, or global, media power with its presence and clout across the globe. However, it is almost invisible in Korea compared to its local rival, Mnet. In this light, this paper examines some of the major factors that led to the success of Mnet against MTV’s operation in Korea, focusing on the period from the launch of cable television in 1994 to the mid-2000s when Mnet's lead over MTV was irreversible. In particular, by looking at Mnet, it intends to show the shifting media environment in Korea, as well as how a local media industry both responds to and takes advantage of globalization.
It first examines how the Korean government policies affected Mnet, MTV, and their relationship in the initial years of cable business. It then looks at how preference for local music and changes in cable and media industries helped to consolidate Mnet’s position. Finally, it reviews what Mnet's particular case implies for globalization.

참고문헌 (Reference)

1 Lee, S., "한국케이블TV산업정책론" Nanam 2008

2 Han, J., "케이블TV, PP 인수 가속도 [Cable TV is accelerating the acquisition of PP]"

3 Won, J., "외국 음악방송의 국내 도입과 그 영향에 관한 연구: MTV와 KMTV, Mnet을 중심으로" Hankuk University of Foreign Studies 2008

4 Kim, Y., "엠넷미디어 슈스케 외 오디션 2개 더 신설 [Mnet Media is to produce two more audition shows in addition to Superstar K]"

5 Cho, S., "We want our MTV : Glocalization of cable content in China, Korea and Japan" 23 (23): 321-341, 2009

6 Chalaby, J., "Transnational television in Europe : The role of pan-European channels" 17 (17): 183-203, 2002

7 Shim, D., "South Korean media industry in the 1990s and the economic crisis" 20 (20): 337-350, 2002

8 Jones, S., "MTV: The medium was the message" 22 (22): 83-88, 2005

9 Lee, D., "MTV, 왜 한국에서는 쩔쩔매나 [Why is MTV struggling in Korea]"

10 Kim, E., "MTV, m.net set out together to infuse vitality in ailing cable TV industry"

11 Kim, M., "MTV 한국 진출의 문화적 의미" 2 (2): 51-80, 1996

12 McClure, S., "MTV teams up with Korea’s m.net channel"

13 Korea Times, "MTV makes inroads into Korean music market"

14 Santana, K., "MTV goes to Asia" Yale Global 2003

15 Hau, L., "MTV enters Korean music-TV market"

16 Korea Times, "MTV at 20: I still want my MTV"

17 Weber, I., "Localizing the global : Successful strategies for selling television programmes to China" 65 (65): 273-290, 2003

18 Russell, M., "Korean merger likely"

19 Korea Herald, "K-pop to reach wider audience through U.S. deal"

20 심두보, "Globalization and Cinema Regionalization in East Asia" 한국학중앙연구원 45 (45): 233-260, 2005

21 Roe, K, "Global repertoires: Popular music within and beyond the transnational music industry" Ashgate 33-44, 2001

22 "Digital Times"

23 "1000만 가구 케이블채널 7개로"