해외의료관광의 인지된 위험과 편익이 목적지 국가선택에 미치는 영향 = The Effect of Risks and Benefits Perceived in the Global Healthcare Tourism on Choice for Destination Country

다국어 초록 (Multilingual Abstract)

This paper examined how the perceived risks and benefits affect on choice of destination country in the global healthcare tourism. We also investigated whether those influencing factors varied depending on the types of disease such as cancer, diabetes, plastic surgery, and skin care. We considered financial, performance, social, psychological, physical and time risks as the perceived risks, and relaxation, sociable activities, diverse experience, ordinary life as the benefits. The subjects were asked to select a favorite country among United State America, Japan, Korea, Singapore, and Thailand in each case of four types of disease. In serious illnesses such as cancer and diabetes, respondents preferred both U.S. and Singapore to alleviate financial and performance risks, and sought the relaxation for convalescence as benefits. However, in less serious illnesses, subjects preferred Korea and Singapore with similar culture and public safety so as to avoid psychological, physical and time risks, and to pursue sociable activities.