‘H’은행 브랜드 플래그쉽 스토어 = ‘H bank’ Brand Flagship Store

다국어 초록 (Multilingual Abstract)

Changes in how work is handled at banks have led to changes in bank space, making a shift from a functionality-centered space to a sales and services-centered space. In addition, a bank"s space now embodies corporate philosophies and is transforming into a public space to make social contributions. General branches of ‘H’ Bank adopted an innovative design to become a space focused on sales and services. For the bank"s Myeong-dong Branch which is located at the center of Seoul and where there is a high tourist population, We planned to create a flagship branch as an arena for communication. It would embody the bank"s philosophical identity and deliver a message of contributing to society. In consideration of its location and symbolic significance "H" Bank planned to build a flagship branch consisting of three floors based on the concept of a "bank that grows trees". Growing a tree can be likened to growing customers" assets so that they grow in size. The first floor is "H" Bank"s brand communication space, Visitors can enjoy a digital experience where they grow a virtual "tree character" as part of environmental protection and donation activities. The first floor also showcases a cultural space where customers can comfortably rest. Considering that there are many tourists in Myeong-dong, a corner where visitors can quickly change money is available on the first floor, together with an ATM zone.

목차 (Table of Contents)

• Abstract
• 1. 서론
• 2. 디자인 개요
• 3. 공간 디자인
• 4. 종합 및 결론