Hollywood Movies and Determinants of Box Office Performance in USA

다국어 초록 (Multilingual Abstract)

This study replicates past research that examined the predictors of movies’ box office revenues. Using a sample of 400 movies released from 2004 to 2007, the present study discovered that production budget, the number of screens, critics’ review, and star actor were significant for the total domestic, the first‐week, and the international box office revenues. Unlike the findings from previous studies, however, the study found that the Easter period negatively affected both the domestic and international box office revenues, while the Christmas season negatively affected the first‐week performance in the domestic market.

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