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The purpose of this study is to find and analyze the readers' attitude factors and negative/positive cues about free newspaper through comparing with daily(pay) newspaper. Many kinds of free newspaper have founded and they have influenced significant...
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RISS 인기검색어
무료신문의 광고현황과 유통 및 공신력 조사 = A Study of Advertising Situation and Distribution and Source Credibility of Free Newspaper
한글로보기https://www.riss.kr/link?id=A76521149
- 저자
- 발행기관
- 학술지명
- 권호사항
-
발행연도
2007
-
작성언어
Korean
-
KDC
041.1
-
자료형태
학술저널
-
수록면
9-33(25쪽)
- 제공처
- 소장기관
-
0
상세조회 -
0
다운로드
부가정보
다국어 초록 (Multilingual Abstract)
The purpose of this study is to find and analyze the readers' attitude factors and negative/positive cues about free newspaper through comparing with daily(pay) newspaper. Many kinds of free newspaper have founded and they have influenced significantly on the existing newspaper market. Also the readers of free newspaper go on increasing. The result of this study is as following.
The results of the survey show that there are remarkable differences in using patterns between free newspaper and daily newspaper. Respondents were usually preference daily newspaper more often than free newspaper in a source credibility.
As free newspaper have the advantages of the convenience and the life news, it could firm its place as the most powerful competition media in the existing daily newspaper, and at the same time as the new competitor in the territory of the existing newspaper market in only two years after appearance.
The results of the survey show that there are remarkable differences in using patterns between free newspaper and daily newspaper. Respondents were usually preference daily newspaper more often than free newspaper in a source credibility.
As free newspaper have the advantages of the convenience and the life news, it could firm its place as the most powerful competition media in the existing daily newspaper, and at the same time as the new competitor in the territory of the existing newspaper market in only two years after appearance.
The purpose of this study is to find and analyze the readers' attitude factors and negative/positive cues about free newspaper through comparing with daily(pay) newspaper. Many kinds of free newspaper have founded and they have influenced significantly on the existing newspaper market. Also the readers of free newspaper go on increasing. The result of this study is as following.
The results of the survey show that there are remarkable differences in using patterns between free newspaper and daily newspaper. Respondents were usually preference daily newspaper more often than free newspaper in a source credibility.
As free newspaper have the advantages of the convenience and the life news, it could firm its place as the most powerful competition media in the existing daily newspaper, and at the same time as the new competitor in the territory of the existing newspaper market in only two years after appearance.
동일학술지(권/호) 다른 논문
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- 남서울대학교
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- 2007
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-
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유도가열조리기를 위한 고정주파수 직렬 공진형 하프브릿지 인버터 회로
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