확장된 계획행동이론을 적용한 CIS국가 의료관광객의 의사결정 연구 = A study for Desicion-making process of CIS country medical tourists using Extended Theory of Planned Behavioron

다국어 초록 (Multilingual Abstract)

The aim of this study is to investigate the decision-making process of CIS country medical tourists by using extended theory of planned behavior, added prior knowledge. In another words, this study oriented to exploring the effect of attitude(AT), subjective norm(SN), perceived behavior control(PBC) and prior knowledge on intention of CIS country medical tourists. The results of the study reveal that prior knowledge, attitude and perceived behavior control have significant relationship with intention. So in order to attract CIS country medical tourists Korea should pay attention to the promotion of image about Korea medical tourism by providing special services for CIS country medical tourists and supplying accurate information about Korea medical tourism through travel agencies or hospitals.