중소기업 내부요인과 국제 웹 이용의 관계에 관한 실증분석 = An Empirical Analysis on the Relation Between Internal Factors and International Web Use in SMEs

다국어 초록 (Multilingual Abstract)

As Internet become an important international marketing method, many firms intend to adopt information technology for their exporting. Many research in this area has been performed case and literature study of web use but specific research defined relations between international web use and firms' factors is insufficient. So, this study requires consideration of the international web use from the previous studies.
This study process is based on Tiessen’s research model with some modification. To test the hypotheses, 200 Korean electronic and electricity small and medium sized enterprises will be surveyed. Regression analysis were used as analysis tools.
The results of regression analysis support those of precedents and the factors affect international web use(resource commitment, level of web use and language adaptation) reveal firm factors(firm abilities, firm size, business relation).

국문 초록 (Abstract)

인터넷이 국제 마케팅의 중요한 수단이 되면서 많은 기업들이 수출활동과 관련하여 정보기술이용을 채택 활용하면서 기업의 전자상거래이용에 관한 문헌과 사례연구가 진행되었다. 그러나 국제적 웹 이용과 기업간 관계를 정의한 연구가 미미한 실정이다. 본 연구는 상기 선행연구를 통해 기업요인이 국제적 웹 이용에 어떤 영향을 미치는지를 고찰하고자 한다. 국내 200개 중소 전기전자업체를 대상으로 한 회귀분석결과, 국제적 웹 이용에 영향을 미치는 요인은 기업능력, 기업규모, 비즈니스관계로 나타났다.

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