뉴실버 여성의 선호 섬유와 재질감에 대한 연구

다국어 초록 (Multilingual Abstract)

The purpose of this study was to examine new-silver women’s fiber and material property preferences and purchasing behaviors. The survey subjects were 115 new-silver women ranging in age from 50 to 60 years old. This study utilized a questionnaire as a measurement tool. The results of this study were as follows: First, the home ownership rate of the participants in this was 81.4%, and 54.9% of them had a bachelor’s degree or higher. Therefore, they turned out to be a new silver generation with higher education and stable income and assets. Second, regarding their purchasing behaviors, it was shown that they purchased the largest amount of clothing for themselves and their spouses, children, and grandchildren at the change of seasons. Third, with regard to their average spending on clothing, when they purchased clothing for themselves, it was shown that they purchased clothing at the price of KRW 500,000 or above for themselves but not for their family members. Fourth, their favorite type of fiber was synthetic fiber, and their favorite material property was heaviness, followed by roughness, stiffness, bulkiness, and glossiness. Moreover, with regard to their favorite functional textile, it was shown that the highest percentage of them preferred vitamin textiles, followed by ocher and scented textiles.

목차 (Table of Contents)

• I. Introduction
• II. Background
• III. Methods
• IV. Results and Discussion
• V. Conclusion
• References

참고문헌 (Reference)

1 나영주, "친환경 섬유의류 제품의 감성 선호도와 신뢰도 조사 연구" 한국의류산업학회 14 (14): 430-437, 2012

2 정유진, "의복쇼핑성향에 따른 집단별 유아동복 구매행동의 세대 간 차이-뉴실버세대와 신세대 주부를 중심으로-" 한국의류학회 36 (36): 84-98, 2012

3 정인희, "여자 대학생의 의복 추구 이미지와 소재 선호에 대한 연구" 복식문화학회 9 (9): 629-638, 2001

4 서민녕, "실버세대의 심리적 안정감에 따른 건강 기능성 섬유 인지 및 선호에 관한 연구" 한국의류산업학회 16 (16): 811-821, 2014

5 여화선, "실버세대와 뉴실버세대의 색채 선호이미지 비교분석 - 패키지 디자인에서의 색채 이미지를 중심으로 -" 한국디지털디자인학회 11 (11): 191-200, 2011

6 The Korea Chamber of Commerce and Industry, "실버산업에 대한 기업의 대응실태 와 시사점 연구 [Study on the environmental strategies and implication of the silver industry]"

7 서주환, "뉴실버세대의 색채 선호 특성" 한국디자인트렌드학회 (31) : 97-106, 2011

8 김차현, "뉴실버 여성을 위한 의복추구이미지에 관한 질적 연구" 한국디지털디자인학회 12 (12): 329-341, 2012

9 Chung, I. H., "The analysis of fabric impact and consumer's preference for fabric on clothing purchase" 26 (26): 83-94, 2002

10 Oh, M. J., "Review of the research trend analysis on the silver consumer and further research direction suggestions" 5 (5): 103-119, 2012

11 New silver, "In Maeil economy terminology dictionary"