문화관광축제 웹 사이트 VOD 활성화 방안연구 -2005 최우수 문화관광축제 VOD 활용도를 중심으로- = A Study on the application Method of Cultural Tourism Festival Web site VOD

다국어 초록 (Multilingual Abstract)

The study aims at reviewing current utilization of the VODs on the websites for culture and tourism festivals and suggesting its improving measures. For the theoretical backing, the study examines foregoing literature on culture-tourism festivals, the importance of festival-tourism information provided via the Internet, the so-called Internet broadcast and the theories on VODs, then reviews the cases of utilizing VODs on the websites for culture and tourism festivals and finally suggests the ways of training professional video producing workers and introducing professional video production systems, which will be crucial in producing and airing the professional PR videos for culture and tourism festivals. When the study reviewed the degree of VOD utilization for the best three culture and tourism festivals in 2005, a couple of shortcomings were found in such aspects as the production quality, stable service provision and detailed guidance on the festivals. To improve the situation, both the training of professional video producing workers along with the utilization of a VJ system and the introduction of professional video production systems are required.