MICE산업 표준 개발에 관한 사례연구- 미국 APEX를 중심으로 - = Development of a MICE Industry Standard In the US: A Focus on APEX(Accepted Practices Exchange)

다국어 초록 (Multilingual Abstract)

This study explored the procedure and content of a MICE industry standard development in the US. Particularly, it focused on the Accepted Practices Exchange(APEX), which was an initiative of the Convention Industry Council(CIC). Results showed that there were four different phases in building APEX. Results also demonstrated that the contents of standard developed in seven key areas such as terminology, post-event report, event specifications, housing & registration, request for proposal, site profile, and contracts. Based on the consultation with experts about the case study results, several implications for the development of Korean MICE industry standards were discussed.

참고문헌 (Reference)

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