관광객 유치측면에서 본 수원화성의 고유이미지 창출 = Disturbances to Creat Characteristic Image of Hwaseong-Fortress

다국어 초록 (Multilingual Abstract)

Hwaseong Fortress has been one of the world cultural heritages since 1997. Suwon-si is trying to develop Hwaseong Fortress as a worldwide tourism attraction. The purpose of this paper is to find out the disturbances Hwaseong Fortress to be a worldwide tourism attraction especially with respect to creat the characteristic image on the internet. Main findings are as follows: first, Hwaseong Fortress has many names; 3 names in Korean and 9 names in English. Multiple names can disturb to build up the vivid image of a thing. Second, it's very hard to search good information on Hwaseong Fortress on the internet. One who doesn't know that Hwaseong Fortress is located in Suwon city, he can't find much information which is offered by Suwon city. It's almost impossible for foreigners to find information on the internet. One who comes to KNTO, he can find Hwaseong Fortress after 6 continuous right choice and touch. Third, there are too many image files on the Hwaseong fortress on the internet, so one can't know which are the symbolic facilities. Lastly, almost all information on Hwaseong Fortress on the internet is not interesting. These problems should be solved to form vivid image about Hwaseong Fortress by the internet.