골퍼(golfer)들의 골프장 이용에 대한 소비자 만족도 조사 = A study on the Consumer Satisfaction in the Golf Club

다국어 초록 (Multilingual Abstract)

The purpose of this study was to examine visitor's satisfaction about facilities and services in golf links. The subjects of this study were 220 people are playing golf at specific four golf links in kyung-ki province. The conclusions are as follows; Firstly, In the visitor's sex, the male was more satisfied with the locker room and shower room, and it revealed significant difference statistically. In the visitor's age, over the 60 years were generally satisfied with every factors without costs, but it did not reveal significant difference statistically. In the visitor's scholarly attainments, significant difference was revealed in the factor of scenery and course, and more learned was not satisfied with other factors such as locker room and shower room, service, restroom and booking, etc. In the visitor' income, significant difference was revealed statistically in every factors, and visitors who earned 1,000 thousand won per month revealed the lowest satisfaction level. Secondly, In the visitor's career, significant difference was revealed in the other factors such as lighting, scenery and facilities, and high career visitors were not satisfied with the factors of subordinate position. In the visitor's batting average, significant difference was revealed in every factors without the service, costs and caddie. In the visitor's reason of choice, significant difference was not revealed at the number of usage per month, reason of visit and member or nonmember without the scenery and course.