기업의 사회적 책임(CSR)활동은 어떻게 기업의 혁신성을 창출하는가? = How Does Corporate Social Responsibility Activities Lead to Firm's Innovativeness in Business to Business Transaction?

다국어 초록 (Multilingual Abstract)

The purpose of this study is to investigate how corporate social responsibility activities create corporate innovation. Despite the direct and indirect evidence that CSR can create innovation, there have been few studies related to it. Previous studies have focused mainly on attitude factors such as trust, reputation, identification, and customer loyalty as a CSR outcome. This research that revealed the relationship between CSR and innovation had limitations in that CSR did not explain the process of innovation because it mainly dealt with only the direct relationship between these two variables in the perspective of environmental CSR. Therefore, this study suggests that CSR has two ways of creating corporate innovation, that is, CSR activities induce knowledge sharing from the perspective of knowledge base and improve partner 's perceived fairness from a relational perspective. The innovation creation processes of CSR are demonstrated and proved. As a result of the study, the business practices and philanthropic CSR activities of the partners confirmed that the innovations of the corporation can be created by improving knowledge sharing and perceived fairness.
This study is an attempt to extend CSR research from a strategic point of view and suggests that CSR explained the process linking to innovation. In addition, it has contributed to the impact of CSR practices on fairness that have the important influence on collaboration in the knowledge sharing and exchange relationship, which were the key variables of innovation creation in extant researches. This is expected to provide a new perspective on CSR practices both academically and practically.

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