제주관광에서 재방문객의 특성에 관한 연구 = A Study on the Repeat Visitors’ Features in Jeju Tourism

다국어 초록 (Multilingual Abstract)

This study analyzes the behavioral differences between the first-time and repeat visitors in order to identify the characteristics of repeat-visitors for Jeju tourism. Recently the importance of repeat visitors in Jeju tourism has been brought up as its market share increases with steady pace since 1990s. The research results revealed that the number of visits was related to the average length of stay and the time period taken revisit. Furthermore, the purpose of travel, the types of accommodation, the total number of visiting attractions are significantly different between the first-timers and the repeat visitors. This study also provided the transition ratio as well as the long-term market equilibrium of visiting purposes and lodging facilities by using the Markov analysis.핵심용어(Key words):재방문객(Repeat Visitor), 마르코브 분석(Markov Analysis), 전환매트릭스(Transit Matrix), 시장점유율(Rate of Market Share)

참고문헌 (Reference)

1 김학신, "해양리조트 서비스품질과 여행객 이미지, 충성도, 재방문 관계" 한국스포츠리서치 16 (16): 1793-1800, 2005

2 최나리, "해수욕장의 방문동기, 관광만족 및 재방문 의도 연구- 부산지역 해수욕장을 중심으로 -" 대한관광경영학회 20 (20): 165-181, 2005

3 현용호, "친숙도에 따른 관광지 이미지, 방문만족, 재방문의도간의 구조적 관계에 관한 실증적 연구:안동 하회마을을 중심으로" 한국관광학회 29 (29): 147-167, 2005

4 부소영, "최초방문자와 재방문자의 특성과 관광지 이미지 차이" 5 : 61-77, 2001

5 하광수, "주제공원 방문자의 만족과 방문후 행동의도의 결정요인" 25 (25): 329-347, 2001

6 김상원, "제주도 방문 관광자의 방문 전후 이미지 차이분석" 4 : 125-146, 2000

7 최병길, "제주관광의 정체성 변화. 제주대학교 관광산업연구소" 14 : 149-162, 2000

8 이화인, "외래관광객의 국내 관광행동이 재방문 의사결정에 미치는 영향" 22 (22): 262-276, 1999

9 전원배, "관광자의 관광지 요인 만족이 재방문에 미치는 영향" 18 : 23-39, 2004

10 박동진, "관광동기, 이미지, 기대, 만족 및 충성도간의 구조적 관계: 안동지역 방문자를 대상으로" 한국관광학회 28 (28): 65-83, 2004

11 김정수, "관광농원 방문객의 행동특성이 만족 및 재방문에 미치는 영향에 관한 연구" 전남대학교 2002

12 제주도관광협회, "관광객만족도조사" 2001

13 현정석, "고객충성도에 따른 펜션 시장세분화와 시장점유율 예측" 4 (4): 41-60, 2004

14 하종완, "고객 가치와 호텔 재방문에 관한 연구" 20 : 55-66, 2005

15 Oppermann, M., "Visitation of Tourism Attractions and Tourist Expenditure Patterns; repeat versus first time visitors" 1 (1): 61-68, 1996

16 Gunn, C. A., "Vacation escape: Developing Tourist Areas" Taylor and Francis 1997

17 Kozak, M., "Tourist Satisfaction with Mallorca, Spain, as an Off-Season Holiday Destination" 39 (39): 260-269, 2000

18 Milman, A, M., "The Role of Awareness and Familiarity with a Destination : The Central Florida Case" 33 (33): 21-27, 1995

19 Hallowell, R., "The Relationship of Customer Satisfaction, Customer Loyalty, Profitability : An Empirical Study" 7 (7): 27-42, 1996

20 Lusseau, D., "The Hidden Cost of Tourism : Detecting Long-term Effects of Tourism Using Behavioral Information" 9 (9): 1785-1793, 2004

21 Pritchard, M. P., "The Attitudinal and Behavioral Consequences of Destination Performance" 8 : 61-73, 2003

22 Anderson, E. W., "The Antecedents and Consequences of Customer Satisfaction for Firms" 12 : 125-143, 1993

23 Alegre, J., "Repeat Visitation in Mature Sun and Sand Holiday Destinations" 44 : 288-297, 2006

24 Oppermann, M., "Predicting Destination Choice : A Discussion of Destination Loyalty" 5 : 51-65, 1999

25 Gyte, D. M., "Patterns of Destination Repeat Business : British Tourists in Mallorca, Spain" 28 (28): 24-28, 1989

26 Mazursky, D., "Past Experience and Future Tourism Destinations" 16 : 333-344, 1989

27 Gitelson, R. J., "Insights into the Repeat Vacation Phenomenon" 11 : 199-217, 1984

28 Werthner, H., "Information Technology and Tourism: A Challenging Relationship" Springer 1999

29 Fakeye, P. C., "Image Differences between Prospective, First-time, and Repeat Visitors to the Lower Rio Grade Valley" 30 (30): 10-15, 1991

30 Goodall, B., "How Tourists Choose Their Holidays : An Analytical Framework, In Marketing in the Tourism Industry : The Promotion of Destination Regions : A Spatial Analysis" 16 (16): 10-13, 1988

31 Fallen, P., "First-Timer versus Repeat Visitor Satisfaction : The Case of Orlando, Florida" 8 (8): 205-210, 2003

32 Beaman, J., "Estimating a Markov Model that Incorporates First Visit Decisions and Varying Repeat Frequency" 6 : 81-97, 2001

33 Oppermann, M., "Destination Threshold Potential and the Law of Repeat Visitation" 37 (37): 131-137, 1998

34 Baloglue, S., "Destination Loyalty and Switching Behavior of Travelers : A Markov Analysis" 2 : 119-127, 1998

35 Ross, G. F., "Destination Evaluation and Vacation Preferences" 20 : 477-489, 1993

36 Court, B., "Customer Portfolio Development : Modeling Destination Adopters. Inactivers and Rejecters" 36 (36): 35-43, 1997

37 Reid, L. J., "Communicating Tourism Supplier Services: Building Repeat Visitor Relationships" 2 (2): 3-20, 1993

38 Anderson, D., "An Introduction to Management Science" Western Publishing Company 1985

39 Fornell, C., "A National Customer Satisfaction Barometer : The Swedish Experience" 56 (56): 6-21, 1992

40 LaBarbera, P. A., "A Longitudinal Assessment of Consumer Satisfaction/Dissatisfaction : The Dynamic Aspects of the Cognitive Process" 20 : 393-404, 1983

41 이충기, "2003 부천 루미나리에'방문객 이미지가 만족도와 재방문의사 및 권유의사에 미치는 영향에 관한 연구" 한국호텔외식경영학회 14 (14): 1-20, 2005