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KISSIn this paper it lays far- reaching aim that local hotels in Korea devlop effictive marketing strategy in the future and enable them to help practically. In conclusion, First, After grasp certainly problems and management realities on organization an...
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관광호텔 마케팅 전략방안에 관한 연구 = A Study on the Strategic Development of Tourist Hotel Marketing - Around on Local Deluxe Hotel -
한글로보기https://www.riss.kr/link?id=A3216381
-
저자
채규현 (전북산업대, 코아호텔)
- 발행기관
- 학술지명
- 권호사항
-
발행연도
1997
-
작성언어
Korean
-
KDC
326.39
-
자료형태
학술저널
-
수록면
41-57(17쪽)
- 제공처
-
0
상세조회 -
0
다운로드
인용문이 복사되었습니다.
부가정보
다국어 초록 (Multilingual Abstract)
In this paper it lays far- reaching aim that local hotels in Korea devlop effictive marketing strategy in the future and enable them to help practically.
In conclusion, First, After grasp certainly problems and management realities on organization and sales employee, hotel has to create an atmosphere about sales promotion for all employee.
Second, Preparing for enlargement of female tourism it is necessary for them to develp of special advertisement media, tourism course, and shopping products.
Third, Hotel has to bring about aifferentiation of competitive products givien rise to special image for guest.
In conclusion, First, After grasp certainly problems and management realities on organization and sales employee, hotel has to create an atmosphere about sales promotion for all employee.
Second, Preparing for enlargement of female tourism it is necessary for them to develp of special advertisement media, tourism course, and shopping products.
Third, Hotel has to bring about aifferentiation of competitive products givien rise to special image for guest.
In this paper it lays far- reaching aim that local hotels in Korea devlop effictive marketing strategy in the future and enable them to help practically.
In conclusion, First, After grasp certainly problems and management realities on organization and sales employee, hotel has to create an atmosphere about sales promotion for all employee.
Second, Preparing for enlargement of female tourism it is necessary for them to develp of special advertisement media, tourism course, and shopping products.
Third, Hotel has to bring about aifferentiation of competitive products givien rise to special image for guest.
목차 (Table of Contents)
- Ⅰ. 서론
- Ⅱ. 관광호텔 마케팅 전략개발에 관한 이론적 배경
- Ⅲ. 지방특급호텔 마케팅 전략개발의 실증분석
- Ⅳ. 지방특급호텔 마케팅 전략개발의 개선방안
- Ⅴ. 결론
- Ⅰ. 서론
- Ⅱ. 관광호텔 마케팅 전략개발에 관한 이론적 배경
- Ⅲ. 지방특급호텔 마케팅 전략개발의 실증분석
- Ⅳ. 지방특급호텔 마케팅 전략개발의 개선방안
- Ⅴ. 결론
- 참고문헌
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