Effect of Smartphone-based Mobile SNS Usage on the Life Quality: Moderating Effect of Network Size

다국어 초록 (Multilingual Abstract)

This study examines usage motivation of mobile social network services (SNS) based on the smartphone. Most previous literature has discussed characteristics of SNS based on the internet. However, this study investigates the relationships between users’ motivation such as stress reduction, SNS curiosity, social relationship, and information sharing and usage of mobile SNS. We also study the influence of mobile SNS usage on life quality and the moderating effects of network size. Data from 255 respondents were used for analysis, and structural equation modelling was used to test the research model using SmartPLS 3.0. The results indicated that stress reduction, SNS curiosity, and social relationship significantly contributed in influencing usage of mobile SNS. The moderating effect of network size between usage of mobile SNS and life quality was found. The findings suggest that organizations based on the mobile should focus on how to deal with users’ motivation of mobile SNS. The results shows that researchers focused on the smartphone-based mobile SNS should consider the connection situation between mobile SNS and real word.

참고문헌 (Reference)

1 Sun Rongxi ; 박민정, "패션관련 SNS 이용동기가 사회비교 및 패션제품 구매행동에 미치는 영향 - 중국소비자를 중심으로 -" 한국의류산업학회 23 (23): 186-199, 2021

2 Li, X, "What happens on facebook stays on facebook? the implications of facebook interaction for perceived, receiving, and giving social support" 51 : 106-113, 2015

3 Choi, J, "What causes users to switch from a local to a global social network site? The cultural, social, economic, and motivational factors of facebook’s globalization" 29 : 2665-2673, 2013

4 Ranjbar, A, "Using community structure to control information sharing in online social networks" 41 : 11-21, 2014

5 Ha, Y. W, "Use and gratifications mobile SNSs : Facebook and KakaoTalk in Korea" 32 : 425-438, 2015

6 Chung, N, "Understanding communication types on travel information sharing in social media: A transactive memory systems perspective" 32 : 564-575, 2015

7 Agarwal, R, "Time Files when you’re having fun: Cognitive absorption and beliefs about information technology usage" 24 (24): 665-694, 2000

8 Helliwell, J. F, "The social context of well-being" 359 (359): 1435-1446, 2004

9 Mantymaki, M, "The janus face of Facebook : Positive and negative sides of social networking site use" 61 : 14-26, 2016

10 Kalpidou, M, "The Relationship between facebook and the well-being of undergraduate college students" 14 : 183-189, 2011

11 Kim, J. Y, "Social networking service : Motivation, pleasure, and behavioral intention to use" 51 (51): 92-101, 2011

12 Jung, E. H, "Social networking in the aging context : why older adults use or avoid Facebook" 34 : 1071-1080, 2017

13 Boyd, D. M, "Social network sites : Definition, history and scholarship" 13 (13): 210-230, 2007

14 Yoo, J. H, "Psychological effects of SNS use : A longitudinal study focused on the moderation effect of social capital" 69 : 108-119, 2017

15 Lin, K. Y, "Predicting mobile social network acceptance based on mobile value and social influence" 25 (25): 107-130, 2015

16 McEwen, B. S, "Physiology and neurobiology of stress and adaptation : Central role of the brain" 87 (87): 873-904, 2007

17 Pornsakulvanich, V, "Personality, attitudes, social influences, and social networking site usage predicting online social support" 76 : 255-262, 2017

18 Swendsen, J. D, "Mood and alcohol consumption : An experience sampling test of the self-medication hypothesis" 109 (109): 198-204, 2000

19 Longstreet, P, "Life satisfaction : A key to managing internet and social media addiction" 50 : 73-77, 2017

20 Phil, L, "Life satisfaction : A key to managing internet and social media addiction" 50 : 73-77, 2017

21 Lee, A. R, "Information and communication technology overload and social networking service fatigue : A Stress Perspective" 55 : 51-61, 2016

22 Yokoyama, M. H, "How social network sites(SNS)have changed the employer–employee relationship and what are the next challenges for human resource(HR)?" 23 : 2-9, 2016

23 Wang, J. C, "How online social ties and product-related risks influence purchase intentions : A facebook experiment" 12 : 337-346, 2013

24 Oh, H. J, "How does online social networking enhance life satisfaction? The relationships among online supportive interaction, affect, perceived social support, sense of community, and life satisfaction" 30 : 69-78, 2014

25 Hajli, N, "Exploring the security of information sharing on social networking sites : The role of perceived control of information" 133 : 111-123, 2016

26 Yang, S, "Exploring the dual outcomes of mobile social networking service enjoyment : The roles of social self-efficacy and habit" 64 : 486-496, 2016

27 Zheng, X, "Excessive use of mobile social networking sites : Negative consequences on individuals" 65 : 65-76, 2016

28 Chung, N, "Examining information sharing in social networking communities : Applying theories of social capital and attachment" 33 : 77-91, 2016

29 Zhong, X, "Empowering teams through social network ties" 32 : 209-220, 2012

30 Shen, G. C. C, "Effective marketing communication via social networking site : The moderating role of the social tie" 69 : 2265-2270, 2016

31 Seol, S, "Continuance usage of corporate SNS pages : A communicative ecology perspective" 53 : 740-751, 2016

32 Pang, H, "Connecting mobile social media with psychosocial well-being : Understanding relationship between wechat involvement, network characteristics, online capital and life satisfaction" 68 : 256-263, 2022