2024년 공공외교 종합시행계획 평가

국문 초록 (Abstract)

본 연구는 2024년 공공외교 종합시행계획을 종합적으로 평가하여 사업 추진의 성과와 한계를 분석하고, 정책 개선 방안을 제시하는 것을 목표로 한다.
연구는 정량적 분석과 정성적 분석을 통해 공공외교 사업의 기획, 실행, 성과 측면을 전반적으로 평가하며, 2022년과 2023년의 공공외교 종합시행계획과 비교 분석을 통해 공공외교 종합시행계획 사업 기획의 변화 양상과 2024년 사업 계획의 개선 여부를 검토한다. 정량적 평가에서는 공공외교 사업의 준비, 실행, 성과 단계까지의 모든 과정을 평가하여 구체적인 평가 지표를 마련하는 데 중점을 두었으며, 각 사업이 제2차 공공외교 기본계획의 목표와 중점 과제 및 2024년 종합시행계획의 추진계획과 어떻게 연계되는지를 분석했다. 또한, 사업의 output과 outcome 분석을 통해 실질적인 공공외교 성과를 확인하였다. 이와 더불어 향후 디지털 공공외교 등의 요소가 어떻게 발전할 수 있는지 전문가의 자문을 통해 살펴보았다. 정성적 평가는 공공외교 업무 담당자와 전문가들과의 심층 인터뷰를 통해 진행되었으며, 이를 통해 각 사업의 기획 및 실행 과정에서의 개선점과 고려 사항을 도출했다.
이를 바탕으로 본 연구는 한국의 공공외교가 지속적으로 발전할 수 있는 전략적 방향을 제시하고, 정량 및 정성 평가를 종합하여 구체적이고 실현 가능한 정책 제언을 도출하는 데 기여하고자 한다.

목차 (Table of Contents)

• Ⅰ. 정책연구용역 과제 요약문 ·········································1
• Ⅱ. 정책연구용역 결과 ··············································2
• 제1장 연구 목적 ···················································2
• 제2장 연구 내용 및 방법 ·············································3
• 1. 연구 절차 ····················································· 3
• 2. 연구 내용 및 연구 방법 ············································3
• 1) 국내외 문헌 조사 ················································3
• 2) 2024년 공공외교 종합시행계획 사업 계획서 평가 ························4
• 3) 내?외부 공중 심층 인터뷰 ··········································5
• 4) 전문가 자문 회의 ················································5
• Ⅲ. 2024년 공공외교 종합시행계획 평가 결과 ·····························7
• 제1장 2024년 공공외교 종합시행계획 사업 평가 ··························7
• 1. 평가 내용 및 방법 ················································7
• 1) 정량 평가 1 ····················································7
• 2) 정량 평가 2 ····················································11
• 2. 2024년 공공외교 종합시행계획 정량 평가 1 ····························13
• 1) Input Evaluation(계획 평가) ······································13
• 2) Output & Outcome Evaluation(결과 평가) ···························19
• 3. 2024년 공공외교 종합시행계획 정량 평가 2 ····························25
• 1) 시행계획 전반 평가 ··············································25
• 2) 목표별 평가 ···················································27
• 3) 사업 주체별 평가 ················································30
• 4) 중앙행정기관 평가 ··············································32
• 5) 지방자치단체 평가 ··············································35
• 4. “2022년 vs. 2023년 vs. 2024년” 공공외교 종합시행계획
• 정량 평가 비교 ···················································37
• 1) Input Evaluation(계획 평가) ······································37
• 2) Output & Outcome Evaluation(결과 평가) ···························40
• 3) 시행계획 전반 평가 ··············································47
• 4) 사업 주체별 평가 ················································50
• 5. 2024년 공공외교 종합시행계획 정량 평가 소 결론 ························51
• 1) 발전된 결과 제시: 산출(Output) 및 성과(Outcome) 제시 ··················51
• 2) 소통방식과 사업 대상자에 대한 적합한 개념 공유 필요 ····················52
• 3) 2차 공공외교 기본계획의 목표 등 재교육, 재공유 필요 ····················52
• 제2장 심층 인터뷰 분석 ·············································53
• 1. 업무 담당자 인터뷰 ··············································53
• 1) 2024년 공공외교 사업 기획 관련 평가 ································54
• 2) 제2차 공공외교 기본계획 및 2024년 공공외교 종합시행계획 관련 ···········56
• 3) 공공외교 사례 및 사업 계획 평가 관련 ································57
• 4) 공공외교 시행 사업 계획서 작성 및 제출 관련 ··························59
• 5) 업무 담당자 인터뷰 결과 분석 소 결론 ································62
• 2. 전문가 인터뷰 ·················································63
• 1) 제2차 공공외교 기본계획 및 2024년 공공외교 종합시행계획 관련 평가 ·······64
• 2) 업무 담당자의 사업 기획 및 실행을 위한 제언 ···························65
• 3) 대외 환경변화에 따른 공공외교 사업 관련 제언 ·························66
• 4) 공공외교 사업 관련 자유 제언 ······································67
• 5) 전문가 인터뷰 결과 분석 소 결론 ····································68
• Ⅳ. 2024년 공공외교 종합시행계획 평가 최종 연구 결과 ····················70
• 1. 전략적 연계성 강화 필요 ·········································70
• 1) 디지털 공공외교의 상호배타성 문제 ································70
• 2) 방향성에 대한 고민: 추진 계획과 목표의 긴밀한 연계 필요 ················71
• 2. 설계 적합성 향상을 위한 도전 과제 ·································73
• 1) 공공외교 사업 대상 설정의 모호성 개선 필요 ··························73
• 2) 전략적 공중 전략 고려 필요 ·······································74
• 3. 커뮤니케이션 전략의 강화 ········································76
• 1) 커뮤니케이션 채널의 전략적 활용 부족 ······························76
• 2) 커뮤니케이션 대상에 대한 전략적 고려 부족 ··························77
• 4. Output의 개선과 Outcome의 과제 ································77
• 1) 점진적으로 개선되고 있는 output과 outcome ························77
• 2) 여전히 남은 outcome의 개선 과제 ·································78
• 3) 데이터 기반 평가 및 수용자 중심 접근 부족 ···························79
• 5. 실무자 역량 강화와 시스템 개선 ···································80
• 1) 담당자의 이해도에 따른 사업 기획 반영의 중요성 ······················80
• 2) 커뮤니케이션 교육의 필요성 ·····································80
• 3) 효율적 공공외교 사업 운영을 위한 시스템 개선 과제 ····················81
• 4) 정기적인 교육과 가이드라인 제공 필요 ·····························82
• 6. 디지털 공공외교의 통합적 접근 ···································83
• 1) ‘디지털’에 대한 개념 공유 및 인식 변화 필요 ··························83
• 2) 맞춤형 디지털 콘텐츠 및 급변하는 디지털 환경의 반영 ··················84
• Ⅴ. 연구 결과 고찰 및 제언 ·········································85
• 1. “2024년 공공외교 종합시행계획” 총평 ·····························85
• 1) 디지털 시대, 공공외교의 새로운 길의 모색 ···························85
• 2) 공공외교 성과의 본질을 측정하기 ·································85
• 3) 커뮤니케이션의 힘: 공공외교의 핵심 도구 ···························86
• 4) 실무자가 곧 성공의 열쇠: 인적 자원의 중요성 ·························86
• 2. 2025년 종합시행계획 관련 제언 ··································86
• 1) 맞춤형 디지털 공공외교 전략 도입 ································86
• 2) 글로벌 협력 강화 및 초국가적 공공외교 확대 ·························87
• 3) 장기적 목표를 위한 사회적 가치 기반 공공외교 방향 설정 ················87
• 4) 국제적 위기 대응 전략 및 프로그램 개발 ·····························87
• Ⅴ. 참고 문헌 ···················································89
• ※ 붙임
• 1. “2024년 공공외교 종합시행계획” 중간보고서 (정량 평가 전문 포함)
• 2. “2024년 공공외교 종합시행계획” 사업 계획서 코딩스킴
• 3. 담당자 심층 인터뷰 질문지
• 4. 전문가 심층 인터뷰 질문지