헌혈 공간 실태분석을 통해 본, 헌혈자 방문율을 높이기 위한 공간 개선방안에 관한 연구 = A Study on the Improvement of Space to Increase the Visit Rate through the Current Status Analysis of Blood Donation Space - Focusing on Space Marketing Method before and after 2005 -

다국어 초록 (Multilingual Abstract)

As the Korean medical technology has developed, demands of checkup and medical procedures due to increase of visit to Korea by foreigners and national income have gradually increased. On the other hand, any amount of blood depends on import because its supply is not smooth. Korean supply of blood has depended on group blood donation. But promotion of blood donation in spaces that medical facilities which is specialized in blood gathering like ‘Blood Donation Houses’ are properly prepared is urgent to receive blood of good quality because it is dangerous as there was no proper examination and it has been exposed ot diseases including AIDS.
The existing blood donation houses has been monopolistically operated. But as blood donation cafe appeared early in 2000, it has entered the age that marketing should be integrated and space marketing became the means to induce visitors. For this reason, design to consider visitors was the biggest change-point unlike the past that space for blood donation was preferred as remodeling and new places have been established from 2005.
Before 2005, blood donation space was forming an ever-greater part of the hospitals and it was the image which focused on function rather than design. On the other hand, after 2005, it has been changed to the space which regards space for consumers’ convenience and comfortable atmosphere of cafe like rest space as important. This shows that the spacial atmosphere contributes to increase the visit rate. Realization of space marketing for visitors including proper space composition which reflects the local characteristics by each branch will very much contribute to the national blood donation projects by increasing the visiting rate of its space.

목차 (Table of Contents)

• Abstract
• 1. 서론
• 2. 국내 헌혈공간의 이론적 고찰
• 3. 공간 마케팅의 이론적 고찰
• 4. 헌혈공간의 분석의 틀 및 설문조사
• 5. 분석의 종합
• 6. 결론
• 참고문헌