갈등은 일대일 정치대화 네트워크 형성에 어떠한 영향을 미치는가 : 뽐뿌의 정치자유게시판을 중심으로

다국어 초록 (Multilingual Abstract)

The everyday political talk among ordinary citizens in online community forums holds a significant area of interest within the field of political communication research. This study focuses on the phenomenon of disagreement-driven debates occurring even within online political forums composed of users with similar ideological perspectives. To examine this phenomenon, we conducted a QAP-based hierarchical regression analysis on the “Politics Freeboard” of Ppomppu, a community known for its ideologically homogeneous user base, to test whether users have a tendency to engage in political talk in response to disagreements. In this process, we defined the exchange of comments between users as ‘one-to-one political talk relationships’ to reflect the actual interaction of conversations. Specifically, we analyzed how the frequency of one-to-one political communication relationships varies in response to the proportion of disagreements between two users, and whether this influence of disagreement is moderated by users’ degree of participation in high-activity posts. The results reveal that the frequency of one-to-one political communication relationships increased as a result of disagreements, and this effect was further increased when users had a higher degree of participation in high-activity posts. These findings suggest that users are sensitive to disagreements even in contexts where users share similar ideological perspectives, and further imply that political communication research should pay attention not only to conflicts and debates in heterogeneous discussion forums, but also to those that occur within homogeneous ones.