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1 Smith, E. E, "힐가드와 에트킨슨의 심리학 원론" 서울: 박학사 2004
2 이종승, "학업상황에서 성공-실패 경험이 성취기대와 정서에 미치는 영향" 22 (22): 25-36, 2001
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4 정욱, "자기고양 현상에 대한 조절변인으로서 자존감" 한국사회및성격심리학회 19 (19): 199-216, 2005
5 하헌국, "인터넷광고에서 노출의 결정요인에 관한 연구" 38 : 153-183, 1998
6 황윤용, "소비자의 자신감이 자기의존적 정보탐색선호도에 미치는 영향: 불확실성의 매개적 역할을 중심으로" 한국소비자학회 17 (17): 145-170, 2006
7 곽호완, "색 검색과제에서 인접색과 배경색의 효과" 12 : 227-239, 2000
8 김병제, "북한어문 방언사전" 서울: 대제각 1991
9 장승현, "관여도에 따른 호기심 유발 라디오 커머셜의 광고효과" 6 (6): 1-17, 2000
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56 AGB 닐슨코리아, "8월 시청률 조사 결과"