스포츠산업 경영 : 태릉국제스케이트장의 서비스 질과 고객만족 및 고객충성도의 관계 = The Relationship between Service Quality and Consumer Satisfaction, Consumer Loyalty in Taelung International Skate Facility

다국어 초록 (Multilingual Abstract)

This study was to analysis the relationship between service quality and consumer satisfaction, consumer loyalty in sport facility. Namely, this study was to test an pasimonius service model through repetitious analysis and theory trimming.
To attain the goal of the study described above paragraphs, the subject of this study were selected by duster random sampling method. This study drew out and analyzed 122 people in total.
The result of reliability check up was here below; Chronbach` α=.90. To analyze materials, correlation analysis, SEM were used as statistic analysis techniques. The conclusion based on above study method and the result of material analysis are here below.
First, the service quality are confirmed multidimensional constructs.
Second, the consumer satisfaction is confirmed unifactor.
Third, the consumer loyalty are confirmed two factors.
Forth, the service quality influences on the consumer satisfaction. The more service quality, the more consumer satisfaction.
Fifth the consumer satisfaction influence on consumer loyalty. The more consumer satisfaction, the mare consumer loyalty.