지역 무형문화유산과 융합한디지털 문화콘텐츠 개발 연구 -당진 기지시 줄다리기를 활용한3D애니메이션 개발을 중심으로- = A Study on the Development of Digital Cultural Contents Integrated with Local Intangible Cultural Heritage –Focusing on the development of 3D animation using tug-of-war in Dangjin-si–

다국어 초록 (Multilingual Abstract)

Digital cultural content development using traditional intangible culture has absolute value as a source source for the cultural content industry. The world has developed various digital convergence contents in the 4th industrial era, and as the globalization of the world through digital networks naturally introduces different cultures, interest in each traditional intangible culture increases, and converges with digital technology, various studies are being conducted domestically and internationally to preserve and visualize the traditional intangible cultural heritage of each country as digital content. Digital content production technology using important intangible cultural properties is a part of the cultural prototype that becomes the cultural material of the cultural content industry and is characterized by cultural ideology.
Accordingly, if digital technology using important intangible cultural properties as IP materials is used as a cultural content industry and succeeds, it is believed that it will serve as a key catalyst for not only raising the local image but also revitalizing the cultural industry as a whole. However, despite having such important values, research on the use of important intangible cultural properties is still insignificant, and even most of these are limited to digital recording or design elements.
Therefore, the purpose of this paper is to suggest directions for revitalizing the local economy by developing characters and animation contents and commercializing them through locally differentiated storytelling using UNESCO Intangible Cultural Heritage in Giji, Dangjin, Chungcheongnam-do. In the era of globalization of local culture, this study was significant in suggesting the direction of animation cultural content development utilizing local characteristics by developing and utilizing characters that symbolize local culture through storytelling. Currently, local governments in Korea can see similar cultural contents that symbolize regional characteristics. In order to present these problems and develop regional differentiated cultural contents based on them, we intend to develop characters and animations through storytelling by utilizing the intangible cultural heritage of tug-of-war in Dangjin Giji City, which symbolizes the Dangjin area. The method of the study is to analyze the current status of the intangible cultural heritage of tug-of-war in the base city, present the problems of existing characters, and present a new perspective on utilizing the cultural content industry through the development of character models and animation contents to maximize regional characteristics and cultural tourism promotion effects, and we will try to continue the shortcomings through continuous research in the future, and we look forward to better follow-up research.

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