An Investigation into Tourists’ Satisfaction with Culture and Heritage Tourism Products in South Africa

다국어 초록 (Multilingual Abstract)

In South Africa, the value of culture and heritage as potential tourism products has not been fully utilised to accrue mutual tourism benefits that ultimately benefits local communities. The main purpose of the study was to determine tourists’ satisfaction with their visit to culture and heritage tourism products by describing their expectations and experiences. This could help tourism managers and marketers to better understand consumers, and design experiences to match expectations. The results showed that the matching of prior expectation with perceived product performance and experience led to consumer satisfaction and loyalty.

목차 (Table of Contents)

• [ABSTRACT]
• Introduction
• Aim and objectives
• Theoretical Background
• Methodology
• Limitations
• Findings of the Study
• Socio-Demographic Characteristics
• Expectations of Consumers of Culture and Heritage Products
• Consumer’s Perceived Performance of the Key Attributes of Culture and Heritage Tourism Products
• Consumers Satisfaction with Culture and Heritage Products
• Consumer Retention and Recommendation of Culture and Heritage Products
• Conclusion
• References