A new type of e-commerce linked with O2O has given a lot of influence to the market.
One of these is the contract for accommodation through the online platform. This provides an opportunity to generate income for the owner of the accommodation through...
A new type of e-commerce linked with O2O has given a lot of influence to the market.
One of these is the contract for accommodation through the online platform. This provides an opportunity to generate income for the owner of the accommodation through the expansion of the resource utilization, and it also gives the advantage to the existing accommodation provider to acquire more consumers. Also, it has expanding choices to
consumers and making accommodation affordable. However, contracts for the use of accommodation through online platforms are causing various consumer damage or disputes. E-Commerce Consumer Protection Act is one of the laws that apply to accommodation usage contracts through online platforms. The contract for the use of the
accommodation through the online platform is not a mail-order sale prescribed by the Act.
In particular, since the platform operator operating the accommodation app is not a mail-order sales agent, it is virtually impossible to protect consumers through the application of the Act. The fundamental reason for this problem is that a definition of mail-order sales is limited to sales. The Consumer Rights Directive of EU does not limit
the distance contracts to sales contracts. Therefore, it is necessary to amend a definition of mail-order sales to be a non - face - to - face contract with a party using communication means.