렌티큘러 모션그래픽을 활용한 패키지 디자인 연구 = A Study on the Using Lenticular Motion Graphics of Package Design

다국어 초록 (Multilingual Abstract)

As the kind and quantity of information through various routes increase, effective communication using existing graphic materialization methods has become difficult and consumers` visual satisfaction and desires are increasing. Hence, message transfer and utilization using visual effects such as 3D stereopsis and motion graphics are increasing. Package is an aggressive behavior that attempts to induce desired results of purchase by adding symbolic visual representation that generates image, to basic functions of protection and conservation from deterioration or damage. Also, it acts as a bridge between products and customers by hinting at the product`s characteristics and preferred contact at the time of the purchase. Visual message communication that is combined with various media is necessary in order to expand such roles and differentiate effective products. Motion graphic using Lenticular Sheets is a medium that can intentionally communicate special forms of stimulation such as movement and stereo effect, by implementing motion graphic to existing 2D images. This makes psychological communication using user participation possible, instead of unilateral communication. Also, it can be used as a form of communication that can make consumers judge and make their decision by effectively communicating necessary information in a limited period of time. Effective communication approach methods for customers and graphics that use Lenticular Sheets to induce direct participation are to be sought and utilized in graphic packages.