음악영화제의 서비스품질 만족도에 따른 관광지 평가에 관한 연구: 제천국제음악영화제를 중심으로 = A Study on the Evaluation on a Destination Based on Visitor's Service quality Satisfaction for a Music & Film Festival: Focusing on Jecheon International Music & Film Festival

다국어 초록 (Multilingual Abstract)

The purpose of this study is to identify the impact of Music & Film festival's service quality satisfaction on behavior intention and destination evaluation.
The questionnaire was collected at Jecheon International Music & Film Festival for two days from August 11 to 12, 2018. Of the 250 distributed questionnaires, 214 copies were used for data analyses with given a response rate of 85.6%.
The results of this study are as follow. Firstly, four factors (factor 1: operation of festival, factor 2: contents of festival, factor 3: food & lodging, factor 4: guide) were extracted as a result of factor analysis on the service quality of the Jecheon International Music & Film Festival. Secondly, service quality (actor 1: operation of festival, factor 2: contents of festival, factor 4: guide) of Jecheon Music & Film Festival has a significant effect on customer satisfaction. Thirdly customer satisfaction had a significant effect on behavior intention. Finally, customer satisfaction had a significant impact on the evaluation of destination.

참고문헌 (Reference)

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