한류가 한국의 관광지 이미지와 관광객 의사결정에 미치는 영향 = The Effect of Korean Fever in Influcing the Image of Korea as a Prime Destination, and the Tourist Decision-Making Process

다국어 초록 (Multilingual Abstract)

The purposes of this study were threefold. First, it aimed to identify the
satisfaction factors of Chinese travelers who visit Seoul due to their
familiarity with “Korean Fever”. Second, it aimed to determine the
relationships among satisfaction factors, country images, word-of-mouth
referrals, and intentions to return. Third, it aimed to identify the
relationships of the country’s image to other variables. Five hypotheses
were examined by using the structural equation based on the analysis of
the moment structure. The results of the study provided many useful
implications in terms of academic and practical perspectives. It was
determined that “Korean Fever” influenced the country‘s image positively, as
well as word-of-mouth referrals and intentions to return.

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