중국 온라인게임 기업의 경쟁력 및 발전전략: 텐센트 사례를 중심으로 = Competitiveness and Development Strategy of Chinese Online Game Company: Focused on Tencent Company

다국어 초록 (Multilingual Abstract)

This paper is composed of two parts-macro and micro. Firstly, Macro part analyses the characteristics of Chinese online game industry that is market size in supply field and consume in demand field. Furthermore, Micro part analyses Tencent Company on behalf of online game companies in China. Detailed analysis that is understanding objective development forces of Tencent company from five year analysis of financial statement, considering connectivity between Korean online game industry and Chinese online game industry from Tencent company`s development history, and analyzing Tencent company`s development strategies. It is predicted that Tencent company has changed three aspects in the future. Firstly, there will be changed Business Model. Secondly, increasing competitions among internet companies, it is prospected that Tencent company also invests many types-merges and acquisitions-on the basis of enormous self-possessed capitals in the comparative disadvantage fields. Thirdly, there will be a variety of investment areas. It is predicted that Tencent company has found oversea market which is one of development forces on the basis of domestic market. Finally, Being kept online games developed in Korea advance guard up to date, they are pursued sustainable growth breaking the manufacturing industries. We should lead opportunities maximizing existing strengths and overcome the threats of Chinese online game companies. That is to say procuring diversity of industry development and being one of important strategic directions in the Korean economy`s sustainable development.

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