레스토랑의 고객만족, 관계혜택, 불평행동의 관계에 관한 연구 = The research regarding the customer satisfaction of the restaurant customer and the effect relationship of relationship benefit and dissatisfaction conduct

다국어 초록 (Multilingual Abstract)

The case where the restaurant customer will be unsatisfactory the conduct which it complain appears. This time in order to confirm in order for the case dissatisfaction conduct which what kind of benefit will come to give to be converted with re-purchase it was accomplished. For a research accomplishment Question it will yell and it uses the actual proof analysis which it executed.
Question it composed of the customer satisfaction which falls, dissatisfaction conduct and relationship benefit and an re-purchase variable. In order to analyze the effect relationship of variable for it executed a regression analysis.
The case re-purchase intention which the relationship benefit will come to give to the unsatisfactoriness of the analysis result customer appeared highly. This result the hazard which creates the value of the customer with base the benefit must be provided to the customer who stands. Namely, in the customer who is unsatisfactory psychological benefit control variable it appeared with the fact that the provision is necessary.
It converted the unsatisfactoriness of the customer in satisfaction, customer satisfaction it led and with the fact that becomes the opportunity it will be able to create the re-purchase of the customer it appeared.
The research which it sees the place where it changes the unsatisfactoriness of the customer in satisfaction is expected with the fact that the fundamental data which is important will become. As customer satisfaction it converts the customer whom hereafter it complain but in the object, customer loyalty presents the plan which is the possibility of changing back the research for is necessary.

목차 (Table of Contents)

• Ⅰ. 서론
• Ⅱ. 이론적 고찰
• Ⅲ. 조사설계 및 가설 검증
• Ⅳ. 시사점 및 결언
• 참고문헌
• Abstract